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Rana Haddad & Pascal Hachem



As artists, Rana Haddad and Pascal Hachem hold deep reverence for the context and the site-specific nature of their work. When visiting AlUla, they were in awe of the profound context and majesty of the landscape, and were inspired by the creative heritage. For this reason, the artists focused on honoring the traditional crafts of the region, which have endured for generations, letting this be their guiding compass for the project. “From the very earth, our materials emerge, a testament to the interwoven threads of life. And just as nature gracefully evolves, our creations too will return to the embrace of the soil, completing the cycle of being. This profound journey reminds us that we, as humans, are merely threads within the fabric of nature, intrinsically connected to the rhythms of the world.”
Haddad and Hachem aim to redefine the place of humanity within this delicate dance, recognizing humanity’s role as humble guardians of the Earth, while also embracing the interdependence that binds us to it. “Our art, like a gentle breeze, whispers the importance of respect, nurturing a harmonious relationship between humanity and the natural world.” With Reveries, they acknowledge that interdependence, inviting everyone to join in a profound celebration of the circle of life.